and satisfies users’ needs. What needs, what goals of users have been achieved, and how should we do better based on this goal. Only in this way can we achieve "people have me," and learn the essence of competing products, not the fur. The correct steps for competitive analysis: interface style → operation path → task flow → user needs. Let's finally look at the data perspective: Human feedback is perceptual, and the information obtained through such feedback is sometimes unreliable, and the most important thing is that sometimes users do not know that what they say is not what they think in their hearts, which is the characteristic of perceptual thinking; but The data is rational, and the data will not lie. By adding the tracking technology, we can objectively analyze the problem. The data buried point mainly includes three events: Click event : When the user clicks the button, it counts as a click event, regardless of whether there is a result after the click; Exposure event : a page sms marketing service is successfully opened and recorded once, and a page refresh is recorded once; Page stay time event : Indicates the length of stay of a user on page X as stay time. Regarding the content of data buried points,