both the interest in that specific content and the communication channel in which they are found. 2. Create content for all profiles Although we are talking about specific, unique and personalized content, within the same company there are different clipping path service profiles and each of them will be interested in specific information . This means that content must be created that can provide information and answer the questions of each of the members that are part of the company. It is important, then, to think about the different departments that make up a company and create specific
content for each one of them but related to the product or service that is offered. It is precisely at this point where you can make use of all the work of the Inbound Marketing team, since your content can be adapted and personalized. 3. Generate interactions and maintain relationships In this part a relationship between company and client begins. It is important to answer all kinds of questions, whether by email, by phone or through private messages on social networks. In this part it is very important to give the buyer the information he wants, no more and no less.
This point should also be used to get to know the buyer more deeply and maintain a relationship. 4. Analyze the results All the data obtained, as well as the results, must be collected in order to be analyzed and find both what has worked and what has not. In this way, future campaigns can be improved. One of the tools that can help with this task is HubSpot , although there are a few others. We can conclude, then, that Account Based Marketing and Inbound Marketing, despite pursuing different objectives, are totally complementary and allow carrying out a much more solid strategy. 12 tips to speak