With content marketing the timely implementation and rapid effect of the campaign is more important. . What is inbound marketing in detail and how does the methodology work The inbound marketing definition is a good place to start to understand the strategy. To really delve into the topic however the definition alone is not enough. Knowing how the methodology works reveals its full impact and relevance for companies and the marketing world. The four phases of inbound marketing Inbound marketing can be divided into four phases.
Each of them deserves full attention as the overall concept only works if all phases mesh smoothly. Like gears that make a machine run. If one catches all others stop. . Attract The first step is to attract the customer. Strong and attractive content works like a magnet and arouses interest. A mix of real added value and well-implemented Specific Database SEO strategies ensures that potential customers find their way to the company and deal with the offers. Search engine optimization plays a central role here since most people come across interesting offers and companies via search engines social networks forums and other platforms. No matter how good the content is if nobody finds it its useless.
In short this stage is all about attracting traffic through quality content and SEO optimization. . Convert Converting means that in the second step traffic becomes leads. So that the customer is not only attracted but also puts his foot in the door of the company and continues to deal with it. This is usually done using a form that he fills in. Important The customer passes on his trust and his contact details. Companies have to earn this. This works best among other things through download offers with a practical use checklists e-books white papers e-mail courses call-to-action buttons forms webinars and landing pages. If the customer sees a good reason to disclose their data its not far to the lead.