I found a few job positions for data analysts on a website, and I can see that they all mentioned product optimization and operation suggestions, as well as building an indicator system. focus on the indicator system. Today I will give you a summary of how I have written executable analysis reports and built an indicator system based on this consumer email list framework over the years. The main models and methods used: OSQSM model + sceneization + inverse method + hypothesis method. The following is the specific framework: Data analysis - use the OSQSM model + inverse method to write a landing analysis report 1.
OSQSM model Let's first take a look at what the OSQSM model is: O is Objective , is the goal, what is the core goal we have determined; S is Situation , is the status quo, is the core goal of what is the status quo; Q is Question , it is a question, what is the structural problem of the core goal; S is Strategy , is a strategy, is a series of actions taken to solve the problem of the core goal; M is Measurement . It is a measure. After taking a series of actions, how to consumer email list measure whether the action has brought about an improvement in the indicator? Next, let's talk about how to use it in each step, and the problems that need to be paid attention to when using it.
This is very demanding for the determination of core goals. Senior experts in business analysis are required to understand the essence and business logic of business. I will discuss this issue separately in the future, but here I will briefly mention it. Simply put: business model + different periods. The core indicators are determined according to different business models and different periods, and even the core indicators of the same business model are different in different periods. For example, the NPS value is required for new products, and other core indicators need to be paid attention to in the mature period.