Inside the insignificant "five rings", outside the boundless "five rings".
Recently, with the popularity of the new retail concept, the "sinking market" has also attracted more and more attention from the Internet industry. Especially phone number list after the success of products represented by Pinduoduo, Qutoutiao and Kuaishou, the vast market "outside the Fifth Ring Road" has become a new gold nugget. Why "sink the market"?
"Sinking market" is mainly aimed at "sinking users", which refers to mobile netizens in third-tier and below cities. In layman's terms, it is "low-end cities" and "low-end users" that are not favored by brands.
But now, things have changed.
1. Portrait of 600 million "sinking users"
According to the QuestMobile report, the number of users in my country's sinking market exceeds 600 million. Moreover, whether it is the per capita usage time of mobile Internet or the growth rate of users, sinking users have taken the lead.
The number of sinking users not only surpasses non-sinking users, but also accounts for more than 50%!
Compared with non-sinking users, sinking users are more closely connected with their mobile phones and have more leisure time to brush their phones. For example, according to the report, sinking users are more active from 6:00 to 12:00, that is, when they are awake.